LOGO DESIGN JOONDALUP
Your logo is one of the first things people recognise and remember.
A major element of brand identity, your logo helps set you apart from your competition.
Brilliant from start to finish. Love the way Kristy designed a unique logo design that reflected our business. Highly recommend.
Airconditioning Industries WA |15/02/2016
Logo Design Joondalup Perth West Australia
We use the psychology of colour and shape. We consider your target audience's perception. And we include the tone of your company to create powerful and unique identities. Logo design is just one element of your brand identity. We can design a single logo or help build you a visual arsenal.
I’m super proud of how this has all come together. Really appreciate the role you’ve played in providing clarity & expertise in creating my logo.
Carolynne Cannon - Crochet Escapes | 09/03/2020
Brand recognition is critical to the success of your business.
Your brand identity is one of your business's most valuable assets. It's what sets you apart from your competition. It forms the foundation of your business and communicates who you are, what you offer and why.
What's The Difference? BRAND vs BRANDING vs BRAND IDENTITY?
A brand is NOT your company and branding is NOT sticking your logo over everything.
Brand - is a person's perception about a product, service or business/company. It's the reputation if you like - from the customer's point of view - not yours.
Branding - the active, ongoing practice of building awareness, and shaping managing your company's reputation.
Brand Identity - the tangible visual assets designed to be used in your branding. These include:
- Logo
- Colour Palette
- Typography
- Imagery
- Icons & Graphics
- Tagline
Why Is Monitoring & Managing Your Brand So Important?
When your brand is distinct and on-point, your target customers are more likely to remember you, connect with you and view you as a credible and trustworthy company they want to do business with.
They become your 'tribe'. They help to shape your brand. When they feel they belong, your customers will be loyal to your brand and share their stories of 'why' your brand matters to them. When your brand gets to this stage, you've eliminated the need to 'sell'. (And that's GOLD!)
Think about Apple. They release a new iPhone and there are lines outside their Apple stores hours before the release. Now that's a Brand at it's best!
Your logo is just one element of your overall identity.
But it is often the first thing your customers see. It is a unique symbol that visually identifies your business.
Well designed, it conveys a sense of professionalism and creates an expectation of quality, giving your potential customers the confidence to engage with you.
We invest time into the research and development stages of creating your logo so you stand out in a professional, memorable, unique way.
Your logo design should be:
- Memorable
- Distinctive
- Useable
- Versatile
- Timeless
- Simple
The process of creating a great logo is a lengthy one and often clients don't see or know about all the 'behind the scenes' work that goes into creating your logo.
Our Process
Ladybird Design works with you to create the visual design elements for your company’s Brand. This includes selecting typefaces, colour palettes, layouts and creating a set of guidelines to ensure a consistent look and feel throughout your company.
We then design visual devices using those guidelines such as; stationery, marketing collateral, packaging, internal print system, signage and vehicle graphics.
Specialising in corporate logos, we enjoy the challenge of working with various business structures and industries to create brand identities that reflect the businesses we work with.
Read our blog about "The Secret to a Great Logo" to find out more.
One particular designer we admire greatly is the legendary Paul Rand. An art director, graphic designer and creator of iconic corporate logos such as ABC, IBM, Westinghouse, UPS, amongst others.