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The Secret to a Great Logo

Secret to a great logo ladybird design

Logo Design: As a core design service, our logo design process helps us to create a mark that truly represents your business.

Just imagine how many logos you see on any given day. There are thousands of them around us. From the side of a cereal package to someone’s uniform. From the sign on the office front to wrapped over a work vehicle. 

And your logo is often the first thing a potential customer sees when they are introduced to your business.  

A logo is a symbol, an identifying mark that helps to create a valuable and memorable first impression. Think of it as the face of your business. 

A great logo design will compliment your brand; your values, beliefs and promise to your audience, in a visually memorable way.

It’s critical to have your logo crafted by a professional designer. Your logo will be used in your branding, marketing and advertising efforts. The designer will invest time into getting to know about you, your business, what drives you, your ideas, your vision, your team, your customers and your competition.

They will use the correct software to create your logo so it can be scaled to any size without losing clarity of crispness. They will research to ensure what they are creating for you is unique and suitable.

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Here are some of the logo designs we have done for clients across a number of different industries. logo design joondalup .

So what exactly is a logo and what does it do?

  • The logo is an identifying mark that visually sets you apart from everyone else.
  • It can be either an icon or text based symbol.
  • Helps to convey your uniqueness, professionalism and authenticity.
  • Your logo helps to brand your business at every possible touchpoint.

What doesn’t your logo do?

  • It doesn’t directly sell your products or services.
  • Rarely is it a visual description of your business.
  • Your logo doesn’t offend or confuse.

What makes a great logo?

There are some key points that makes a logo great.

  • Attention-grabbing
  • Memorable
  • Impactful
  • Unique
  • Appropriate
  • Timely
  • Responsive
  • Relevant
  • Meaningful
  • Versatile

To design your logo, it is a process. Research, sketching, submitting concepts, seeking feedback, refining the chosen symbol, presenting the final logo, creating alternate versions and then applying across all touchpoints of a company’s branding, marketing and advertising. And that’s the short version. The time taken to design a logo will depend greatly on the client, the information given, the research and the stakeholders making the decisions.

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But if you’re not convinced that a well thought out, researched and professionally designed logo can make or break a company’s brand, check out these beauties. Thanks to for compiling these. The mind boggles!

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