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The Secret to a Great Logo

Secret to a great logo ladybird design

Logo Design: As a core design service, our logo design process helps us to create a mark that truly represents your business.

Your logo is often the first thing a potential customer sees when they are introduced to your business. 

It is a symbol, an identifying mark that helps to create a valuable and memorable first impression. Think of it as the face of your business. 

A great logo design will compliment your brand; your values, beliefs and promise to your audience, in a visually memorable way.

It will help steer your branding, marketing and advertising efforts so it’s critical to have your logo crafted by a professional designer who has invested time into getting to know you, your business, what drives you, your ideas, your vision, your team, your customers and your competition.

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Here are some of the logo designs we have done for clients across a number of different industries. logo design joondalup .

So what exactly is a logo and what does it do?

  • Your logo is an identifying mark that visually sets you apart from everyone else.
  • Your logo can be either an icon or text based symbol.
  • It helps to convey your uniqueness, professionalism and authenticity.
  • Your logo helps to brand your business at every possible touchpoint.

What doesn’t your logo do?

  • Your logo doesn’t directly sell your products or services.
  • Your logo is rarely a visual description of your business.
  • Your logo doesn’t offend or confuse.

What makes a great logo?

There are some key points that makes a logo great.

  • Attention-grabbing
  • Memorable
  • Impactful
  • Unique
  • Appropriate
  • Timely
  • Responsive
  • Relevant
  • Meaningful
  • Versatile

Logo design is a process. Research, sketching, submitting concepts, seeking feedback, refining the chosen symbol, presenting the final logo, creating alternate versions and then applying across all touchpoints of a company’s branding, marketing and advertising. And that’s the short version. The time taken to design a logo will depend greatly on the client, the information given, the research and the stakeholders making the decisions.

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But if you’re not convinced that a well thought out, researched and professionally designed logo can make or break a company’s brand, check out these beauties. Thanks to ideasbig.com for compiling these. The mind boggles!

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