The humble business card is an ice-breaker that starts conversations and establishes real connections.
"I couldn't be happier!"
"Kristy was fantastic to work with, very professional.
My business cards are perfect and the quality second to none. I highly recommend Ladybird Design."
Bev Williams - Fifomaid | October 2016
Print Still Makes People Notice You
It's a common misconception that in this digital age, handing out business cards is a dated and pointless exercise. Regardless if you're a sole trader or an AXS listed company, the humble business card is a real heavyweight when it comes to introducing your business.
Business Cards To Reflect Your Company's Values
As a branding tool, your card helps to present your business in a very physical, tactile way. The look, style, feel and voice of the cards should follow your creative brand guidelines to reflect your company's values.
History Behind The Business Card (the short version)
Business cards started out as visiting cards (Meishi), in 15th Century China. Back then, they were just small cards given to advise of your intention of meeting someone. Like a personal identification card, they would include their name and a brief word or two about the person. By the 17th Century, the French aristrocracy began using a 'calling card', for much the same reason as the Chinese had been doing 200 years earlier. Have a read of our blog post for a deeper dive into the history of Business Cards.
A Card Designed to Grab Attention!
A well designed, quality card can help to showcase your brand in a way that digital just can't.
Picture a networking function or a sales meeting. Without a business card to introduce yourself with, you'd need to work harder to be remembered long after you've left the event. Business cards are an engaging, inexpensive way to achieve that.
So Where Do We Start?
What is your client's avatar? Just like any other part of your marketing, understanding your audience, knowing who they are and how they like to be communicated with is vital to the success of any marketing material, including your business cards.
The Look! Logo and branding - Follow your brand guideline. It's important to keep your colours, fonts, style and 'voice' consistent with the rest of your branding. If you're going to use imagery on your cards, make sure they are high resolution and clear. Logos should be clean vector files.
Call to action - Even a humble business card needs to have a 'call to action' for them to work. Including a QR code can guide your audience to a website, video, order form, a map with an address or even a questionnaire. Make the call to action clear so your audience can take the course of action you want them to.
Contact info - Website, social media, mobile, address, Zoom. Make it easy for your audience to get in touch. But don't overload your card. Only add the contact details your customers will want to use. Make it easy for them to reach you.
Our Business Card Specs
- We use quality stocks & print with either a matte or gloss laminate which makes your cards look amazing and will help them to handle the ‘roughing up’ in your pocket or wallet.
- Printed using “Anicolor production technology” the colours will really pop!
- There's a huge range of finishes for you to choose from including foiling, rounded or square corners, customised sizes, matt or gloss laminate & spot UV. AND we can do double sided, single sided or tent cards too.
With thoughtful design, you have the opportunity to show off what makes you different to your competition, encourage engagement and drive sales.
Steer clear of 'free' or 'templated' layouts. You don't want to look like someone else. This is your opportunity for the business to shine! Carry something unique you'll be proud of and excited to hand out.
Keep them clean & crease free by placing them in a holder. Make sure the information is up to date. And most importantly, NEVER run out.