Massage Logo & Brand Identity for Jindalee Massage.
The Big Move
Jindalee Massage had outgrown their old consulting rooms. Owners Jamie and Eleanor, having found a new location, wanted to use the opportunity to get some ‘proper branding’ organised. They wanted their branding to look as professional as their business was. Something fresh and appealing that could be used in all their signage, branding, marketing and advertising.
Although they didn’t have a clue how the final logo and brand may look, Jamie and Eleanor did have a basic colour scheme in mind and a few ideas. We sat down with them, discussed their business, their clients and found out a little more about them.
The Work Begins
We start by researching their competition, their client base, their location. Then armed with their completed design brief, we set about sketching logo ideas.
Sketching allows us the opportunity to explore, experiment and ‘play’ with various shapes, fonts and colours. Sometimes we need to draw what doesn’t work, to uncover what does. It’s common for there to be a number of logo ‘ideas’ that don’t quite make it past the sketching stage.
After consulting our notes and design brief, we work our way to one main concept. From here, we refine and submit to our clients for their feedback and revisions. The final logo (as shown above) ticked all the boxes and both Jamie and Eleanor were happy with the final design.
The final artwork was supplied in all file formats. And armed with with a style guide, Eleanor can now design her marketing and branding with consistency, creating a strong, professional, appealing and fresh identity that truly represents their business and appeals to their clients.
An Effective Brand and Logo Takes Time and Effort
Whether designing a new logo or an entire brand identity, it’s so important to do the legwork. Time taken at the beginning of the project to do our research will deliver an identity our clients will love and one we are proud to create.
- Design brief – Information Gathering
- Revisions and Amendments
- Final Presentation
- Logo Identity Packaged and Delivered to the client
NB: Allow 1 – 2 weeks for a logo design and 4 – 8 weeks for an entire brand identity. This timeline is only a guide and heavily depends on the preparedness of the client.